Sui Dhaaga: Made in India launched logo on National Handloom day, showcases different Indian artforms

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Varun Dhawan and Anushka Sharma revealed the logo of their upcoming film Sui Dhaaga: Made In India. In the video, they make us travel all over India and take us to different places in India. By doing to they introduce us to the varied cultures and intricacy each one deal in.

ममता और मौजी से मिलिए २८ सितम्बर को अपने नज़दीकी सिनेमा घरो में! #SuiDhaagaMadeInIndia @varundvn @yrf

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Varun Dhawan and Anushka Sharma have paired up together for the first time for the film Sui Dhaaga: Made In India. We have already seen their simple and desi looks for the film that the actors and the makers of the film earlier shared. Today, Varun and Anushka revealed the logo of their film Sui Dhaaga.

In a video, the actors talked about different tailors and people who show their art and put it in making a cloth look beautiful.

The logo’s launch on 7 August coincides with the National Handloom Day.

“We reached out to 15 uniquely skilled artists/artist groups who helped us design our film logo. It has been an exhaustive and most rewarding experience for all of us at Yash Raj Films (YRF),” Manan Mehta, Vice President – Marketing and Merchandising, YRF, said in a statement.

Below are some of the image of the embroidery done from various parts of India.

Have a look:

It took the team six months to plan, research and execute the film’s logo in 15 different styles, including in hand needlework forms of Kashida and Sozni from Kashmir, colourful Phulkari from Punjab, the intricate thread work forms Rabari and Mochi Bharat from Gujarat, Phool Patti from Uttar Pradesh and Zardozi work from Lucknow.

It has also been created in Rajasthan’s prominent crafts like Aari, Banjara and Gota Patti, Tamil Nadu’s popular Toda style and Karnataka’s Kasuti design.

Below are some of the images from where they have captured the design for their film:

From the east, the film’s logo has been made in Pipli style from Odisha and handloom work from Assam, Kantha stitch work from West Bengal.

The makers hope Sui Dhaaga creates awareness of India’s culture amongst today’s youth.

Watch the video here:

The film is about finding love and respect through self-reliance. Its plot is inspired by Mahatma Gandhi’s philosophy and takes a leaf out of the Make In India campaign.

The film directed by Sharat Katariya and produced by Maneesh Sharma under the banner of Yash Raj Films. The film is scheduled for release on 28 September 2018.

Published by admin on 07 Aug 2018

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